How to Become a Car Salesman - Learning the Fraudulent Tricks of the Trade

People in general don't admire car salesmen in the used car trade. They see them as greasy, unreliable and unpleasant people. And yet, there are plenty of people out there who would like to know how to become a car salesman.

Well, if you're one of those people and you would like to know how to become a car salesman in the used trade, you will have to know beforehand the kind of unpleasant tricks you will have to pull on your customers. Here are some of them. Try to see if in the end, you still feel like it.

The first thing you need to to as a used car salesman is, you have to get customers to come into your lot to look at cars so that you can pull a few devious tricks on them. How do you get them there? You get them there with a few devious tricks, of course.

What you will do is, you advertise a few sought-after brands of car at very cheap prices. Of course, people are going to come in because they are going to wonder how you're selling such great brands at such cheap prices.

Once people step onto your lot, you show them the cheap cars, and you tell them that really, those cars are a terrible bargain because there's this, that and the other thing that's wrong with them. And then, you'll upsell them to what youreally intended to sell them all along. Once they're there, and once you've seen the lemon that a low price can get them, they will  psychologically feel a lot readier to trade up. That's the trick you have to pull.

There's another thing you have to do once customers get to your lot. You have to lowball them - give them a price that's very, very low. But you won't sell the car to them at that price. You will insist that they shop around and see if they can match your price. Once the customer wastes his time shopping around unsuccessfully, he'll come back to you. Only now, you'll say that those prices have been revised. Your customer will be so exhausted at this point that he'll just buy whatever you offer him.

Whatever car the customer seems to be interested in, you want right away to step up and say that you drive the same car or your wife does. If you're feeling a little extra sentimental, you have to tell them that your mother drives that car. Of course it's all lies. And even if it is the truth, you're only driving the car because you work at a used car dealership and you got that car for free.

If the customer seems a little bit unwilling to buy, what you do is, you offer the car to the customer for couple of days, just to get a feel for her. When you're hoping for is that when you're being so nice and generous, the customer will feel bad about returning ist just walking away.

That's how to become a car salesman in the used trade. You have to have no conscience.